On Self Promotion

On Self Promotion

Most everyone who reads my blog already knows about my new project Robot Beach. If you haven’t already checked it out, I encourage you to head over there and see what I have been up to. It’s a lot of fun!

The experience of creating a webcomic has certainly been an enjoyable one, but more importantly, it has been a wonderful learning opportunity. In particular, I have learned quite a bit about marketing and the business of self-promotion over the last few months. For me, the knowledge gained has been invaluable. Both to my self-esteem, and to my comic.

Jeffery Zeldman posted an article today on self-promotion and there is a quote I wanted to pull out of it.

There is a difference between being arrogant about yourself as a person and being confident that your work has some value. The first is unattractive, the second is healthy and natural. Some people respond to the one as if it were the other. Don’t confuse them. Marketing is not bragging, and touting one’s wares is not evil. The baker in the medieval town square must holler “fresh rolls” if he hopes to feed the townfolk.

This is a big deal for me. I am rather self-deprecating by nature, and (as most artists I imagine) I tend to de-value my own work. I question whether I am good enough, or worthy enough to expect others to take interest in my art. It has been a struggle to overcome these insecurities and to come to realize that others don’t see my confidence in my work as me being arrogant or self-righteous. (well, my wife being the exception…)

And so I encourage everyone to go out and create! Share your creations with others! Have confidence in the work you produce knowing that you are doing what you love and that you get to show it off to the world!

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