I think it is good for a designer to go back to her roots. I recently have spent much of my time designing interactives, editing video and creating motion graphics. I think when anyone breaks the pattern from the current media they are working on, it can help foster creativity. Recently, The Iona Group has begun redesigning some of their collateral materials. Being the Lead Designer at Iona, I accepted the challenge. I created a new design that corresponds to the current branding. The Iona Group has always had a simplified, geometric look and feel to their design. The classic simple-to-complex design philosophy is portrayed in Iona’s identity. The design shown here mimics how simple shapes can create complex forms. In geometry, a dodecahedron is any polyhedron with twelve flat faces, which results in a simple shape that creates a complex form. I took this concept and created Iona’s 2010 success factors as a three-dimensional infographic. The infographic describes the success factors of the year based upon Iona’s 4Cs (clients, company, coworkers, community). I wanted to create a design that was fun yet cohesive in order to represent how all of the 2010 success factors are equal and rely upon one another. I also have included below some additional collateral that I have created for a proposal cover. I wanted to create depth to our new collateral by not only creating a three-dimensional object but also through subtle gradients. Look forward for more to come.
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