Pioneer Challenge

Pioneer has been the industry leader in corn, beans, wheat and many additional crops since its founding in 1935. Each year Pioneer’s 550 sales representatives gather from across the globe to meet for 3-4 days to network together, learn about new products in the “pipeline” and to be challenged to take their efforts to the next level. The Iona opportunity was to work closely with our Pioneer contacts to craft the creative and the supporting materials. Another important aspect to this work was staging and overall support of the meeting.

How Iona Helped

Since the conference was in the West we settled on a theme of “Let’s Ride.” All of the creative centered around that theme. Iona designed the conference logo, shot and edited all video played during the conference General Sessions and worked closely on-site with our Pioneer contacts. This video also included engaging motion graphics tied to the theme. Iona arranged for all equipment necessary for successfully staging the meeting while working with Pioneer on the logistics of each session.

Connection Made

This conference represented the 14th year that Iona has worked with Pioneer on their sales conference. Pioneer continues to have a very successful Sales Conference and most importantly, the Pioneer sales representatives leave the conference with new knowledge and how to apply that knowledge.