Urban Impact Challenge

Urban Impact, a not-for-profit organization, based in Pittsburgh, Pennsylvania was created to foster community development on the city’s troubled North Side. One key program sponsored by Urban Impact is “Play Ball for Kids” When members of the Pittsburgh Steelers accomplish individual goals during the season, they make generous donations to the program including autographed footballs for sale to the public. Urban Impact needed a website to advertise the program to the general public and to use as a vehicle for raising additional financial support.

How Iona Helped

Iona worked with Urban Impact to design and develop an identity and website that played off the Pittsburgh Steelers existing identity including the color scheme, images, and sport graphics. The site’s athletic design and interface has given Urban Impact a great platform to help meet their fundraising and publicity goals.

Connection Made

The website has played a key role in raising Urban Impact's presence in the Pittsburgh community. Urban Impact has consistently sold out their autographed memorabilia since the website’s launch and can approach local corporations and other civic organizations with a professional and effective vehicle for additional fundraising.