Attracting the finest students is highly competitive between the best universities and Illinois Wesleyan knows that they need to make a good impression with every contact of a prospective student. IWU will soon be making good impressions with a recruitment DVD conceptualized and developed by The Iona Group. Iona has created the DVD from conception to completion with sections that have student interviews, campus tours and helpful insights into the IWU experience. Several years ago Iona created the Illinois Wesleyan VHS recruitment videotape and its success has allowed Iona to graduate into the interactive world of DVD for the university. The new DVD allows Iona to play a small part in the continued success of Illinois Wesleyan.