The Iona Group worked with Tyson Foods to help introduce a new product line campaign. Iona produced over 120 minutes of custom video, concepted and constructed a website that allowed visitors to make and send video emails to friends and family. Through the use of advanced text-to-speech technology, comedic scripting, and an interactive website, Tyson was able to communicate their product message to a broader audience and track results through an automated coupon system.
