Targeted multimedia



Rawlings has a powerful and well-recognized national brand. In order to leverage that brand and to take advantage of their strong stable of star athletes, Rawlings engaged Iona for a number of targeted activities. This included creating marketing videos shot during Spring Training, designing microsites featuring Rawlings products and stars, promotional mini-cds and an on-line glove-builder application.

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Who We Are

The Iona Group consults with Fortune 500 companies to create targeted interactive experiences.

We are experts in helping our industry-leading clients connect their audiences with their messages by creating the best media solutions.