The Iona Group’s ability to work closely with a client and to understand their target audience needs are critical to the tremendous success of the interactives we have built. Whether it’s developing TV show interactives for a new museum in Chicago or 50,000 CD-ROM copies for Rawlings to send out to Little Leagues, Iona has the creativity and expertise to help our clients connect with their audience.

FEATURED PROJECTS

Caterpillar Equipment Investment Analysis Application

Caterpillar wanted to update one of their sales tools that was developed in the early 1990’s to give it a more up-to-date look and add some additional functionality. This tool allows dealer sales personnel to create a mathematical model which compares Caterpillar equipment to competitor equipment in key areas such as production, availability/utilization, as well as operating and acquisition costs. Caterpillar recognized that it was important to update the tool’s graphical user interface to more favorably represent the Caterpillar brand to potential customers.

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Rawlings: Guide To Baseball CD-ROM

Rawlings Sporting Goods is the maker of the official baseball of the major leagues and the most used glove in the league as well. Their products are the epitome of quality and tradition in the game today. Rawlings, as a high-end sporting goods manufacturer, was looking for an innovative marketing tool to target the youth sporting goods market and to deliver the message about the value of the Rawlings product line.

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